Resources

The New Thoughts blog focuses on trending data and our learnings about what works - and what doesn’t.

Finding Opportunity Amongst the Noise

Geoff Miles

Social media and content publishers trumpet the “disruptors” and the “next big thing”. Much like the word “awesome”, language describing the ever-changing marketplace has become so hyperbolic that it can be difficult to discern what the next disruptive opportunity actually is.

Being on the edge of a changing industry can be a terrifying place. You look out at your landscape and it isn’t the same as it was just a year ago; it’s even different from what it was last week. That’s the world we live in today– a time where change doesn’t happen with a large, dramatic event but rather, where our industries are constantly changing every minute of every day in a manner that can easily slip by unnoticed if you’re not paying attention. Now more than ever, we’re desperately searching for the true signs of change (opportunity) among the ever-increasing noise.

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It’s important for the digital media experts of today and tomorrow to recognize the signs of change. This doesn’t come from simply reading the latest articles and discussing trends over after-work drinks, but most importantly, by cultivating a strong, mindful state of awareness.  

Often times, a true sign of change will happen right in front of us, waving its hands frantically in front of our eyes, awaiting our epiphany, and then we walk past it, unfazed by its presence as we gaze down and refresh our inbox for the sixth time that morning. How can we position ourselves to recognize change (opportunity) when it presents itself to us?  

Entire studies and practices have been created around answering this question, so I won’t attempt to answer that here. However, it’s important to keep in mind that this is not a new concept, it’s just one that most of us neglect. Practicing mindfulness and meditation with regularity are two of the most powerful ways to increase our state of awareness – and with that, our capacity to recognize change.  

At New Brave World, the entrepreneurs we work with seek out and capture new innovation opportunities with their content and brand marketing partners regularly. We emphasize openness to possibilities and guide our partners to recognize and act on changing paradigms as they occur.

Activating Purpose with Gratitude

Gil Rogoff

For our second blog post, I think an important subject to discuss is gratitude and its application in business. Similar sentiments, such as self-awareness and mindfulness, are becoming ever more important among today’s society; especially among the millennial population. However, the difference between talking about gratitude and acting with gratitude is vast. Deepak Chopra, author and spiritualist, often discusses how gratitude creates abundance and consciousness. It allows one to connect to the very moment; opening the heart and helping to increase happiness and promote balance. Being able to practice these habit loops can have a deep impact in defining our purpose and making our dreams a reality.

At New Brave World, we engage deeply with entrepreneurs to help them move forward with their vision and to grow their footprint in the marketplace. We do this by nurturing relationships, not only with the Entrepreneurs who partner with us, but with the people who provide thought leadership across the content and brand investment landscape.  Three ideas that I like to use as we evaluate new opportunities;

1. Focus on Relationships First

Internally and externally, the concept is the same. Value and nurture your relationships. Within an organization, finding and retaining high-quality talent is a constant challenge. It’s important to nurture employees and address the items that are important to them. In the long-term, this will provide dividends with higher productivity across the organization and a working environment that feels less like “work”.

In expanding sales partnerships, the concept is the same. You’d be surprised how quickly one can connect with a potential prospect by addressing an item that’s important them – be it something connected to their latest blog post or the previous night’s Yankees’ game. The internet is a tremendous resource, moreso today than ever before, and there’s no shame in doing a social media inquiry or google search on the next person you have a meeting with – in fact, it may be the difference between a strong, new partnership and a failed attempt.

2. Give & Take Columns

People can recognize when you’re just trying to get something from them. In business and personal relationships, a balancing act exists between “giving” and “taking”; more often we see the latter take precedent. However, it’s beneficial in many relationships to work towards finding opportunities to partner together; establishing a give and take column can be a helpful tool to manage your own expectations and predict outcomes. This mindset enables you to act with gratitude, and while the lesson, it can be a guiding compass for how you lead your life both personally and professionally.  

3. Look in the Mirror

Do unto others, as you would have them do unto you. This is no longer just a recommendation for life; it is a requirement of doing business in today’s society. As marketers, we want our brand to be heard, valued and paid attention to, but for that to occur we must first recognize the same for our brand advocates – give them our attention, and make sure they know we value them. Whether you’re working on your own personal brand, your company, or as a marketer looking to grow your business, the same rules apply.

New Brave World

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Today New Brave World reached a noteworthy milestone.  With the launch of our first website and New Thoughts, we’re stepping into our first visible chapter and for the first time packaging what we’ve learned and publicly activating our platform.

As the founder of New Brave World, I had a vision to create a protected, open, and collaborative global partnership network that could accelerate the testing of new ideas and serve as a platform for next generation business.  With a scrappy yet consequential team alongside me, I’ve had the privilege of watching that vision bloom as we’ve tested and scaled and refined our approach to helping select innovators find smart revenue and scale opportunity with category leaders, global brands, and a new generation of entrepreneurs.

New Thoughts will be a place for our partners to share their ideas on our ever changing landscape and serve as a repository for the key learnings we’ve been fortunate enough to gain by offering our partners better, faster, and less expensive insights into what works – and what doesn’t work.

Like most, our history and creation of our platform is checkered with mistakes – mistakes that have opened doors to new ways of doing things and created vast opportunity for our many stakeholders – customers, employees, partners, and shareholders. This is reflected by our company’s mission; to drive creative technology and to interpret opportunity in the new media landscape by accelerating the pace of testing new ideas, creating revenue, learning from mistakes, and developing rapidly scalable new models.

Experience has instilled in us a belief not only in big ideas, but the nimble execution that makes big ideas become real. We don’t believe in big business, big ego, or big budgets. We do believe in rapidly testing new ideas. We do believe in freely sharing the things we learn. Above all we believe in the power of partnerships and we believe in nurturing our ever-expanding collective of highly intelligent, highly motivated, amazing friends, colleagues, and associates.

We’re looking forward to the remainder of 2015 and are thankful for the amazing opportunities our clients and partners have sparked.  Our team is dedicated to proving that by putting partnership value over profit and by serving entrepreneurial leaders and providing them with unfettered access — unprecedented value, profit, and opportunity will follow.